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About B3AT5.com:
B3AT5.com is a web site targeted and geared for people who love
new music & culture. The goal of the B3AT5.com site is to provide
an interactive tool, which provides music enthusiasts and the
general public with access to comprehensive information about the
newest trends and events in the music industry. Registration to
the B3AT5.com site provides members with free weekly newsletters
which inform registrants of local concert listings, news and
galleries from past club/live music events.
The B3AT5.com vision and mission is to develop the greatest and
most trusted source for new music & events. B3AT5.com will provide
a new and diverse outlook on the North American new music scene,
and will meet the demanding needs of the independent music
community through effective & interactive live and Internet
strategies.
B3AT5.com Background:
B3AT5.com is the brainchild of founder Geet Dhillon. Geet’s
background with new music, culture, and concert events extends
over years of involvement with new music festivals, including
the North by Northeast Festival, Canadian Music Week, and weekly
club event experience with Intense Media.
With Canadian Music Week Geet has worked on the conference side of
the annual New Music event. Initially participating as a
conference host for music industry seminars and workshops for
industry specialists and artists, providing a unique angle to
event management. Geet’s experience continued as an assistant
stage manager in 2003 at the B-Side (now Richmond Lounge) with an
Electronic & R&B showcase for NXNE, highlighting talent from all
across North America & Europe. That same year the festival
highlighted then unknowns Feist, Broken Social Scene, Alexisonfire,
Controller.Controller, and Moneen just to name a few.
Through further collaboration with weekly club event promoters
such as DJ Joey Seminara and Intense Media, Geet was able to
develop an online strategy for Intense Media that catered to the
needs and demands of both Intense Media and its clientele
resulting in great successes for Intense Media.
It
is with this portfolio of experience, drive and passion that
B3AT5.com was born.
B3AT5.com was formally established in 2005 and was created
initially as an outlet for new music events and awareness. In 2006
B3AT5.com successfully collaborated with the Toronto Argonauts
‘Stop the Violence’ campaign, DJ Starting from Scratch, and Havana
Lounge to hold a charity event to benefit community programs in
the GTA. The event gained exposure through numerous channels
including the media through Flow 93.5, CityTV, and additional
online channels.
The B3AT5.com mission is to
continuously develop B3AT5.com and tailor it towards the changing
needs of everyday concert/club goers through further live music &
special event experiences, and utilizing specialized online
internet strategies that are cost efficient and more
importantly effective as far as building relationships with new
music listeners, venue regulars, and leveraging opportunities
between both parties (the client/public, and club/concert venues). |
